MeeshMeesh x Feast BBQ

MeeshMeesh x Feast BBQ

Showcasing team personalities while highlighting the flexibility of Levantine flavors

This is an Instagram Reel I concepted, planned, shot, and edited featuring MeeshMeesh’s sous chef Noah and his brother and line cook, Eliah. I was previously the marketing director for Eternal Optimist Hospitality (Feast BBQ, Royals Hot Chicken, and bar Vetti) and leaned on those relationships to lock in an easy win for both restaurants, located at opposite ends of Nulu. While it highlights both establishments, more importantly, it projects our collaborative spirits and boosts overall neighborhood appeal to our target audiences.

As a bit of a spillover effect, Noah and Eliah both came in with limited on-camera experience and ended up gaining a lot of confidence by wrap. They loosened up, had fun, and showed off both their creativity and their knowledge of the cuisine and its ingredients.

Results

      • 4 Instagram Reels

      • 32.3k views

      • 52% view rate past first 3 seconds

      • 13sec average watch time

      • 64.3% views by non-followers